Borrell works with more than 700 media properties, Internet "pure-play" companies, investment analysts, and industry vendors. This work focuses on helping companies understand and capitalize on the evolving media landscape, and to grow revenues exponentially rather than incrementally. Borrell’s employees and analysts have worked in pure-play Internet companies, run retail businesses, managed new media divisions for large companies, and sold local advertising. They have hands-on experience that provides an understanding of the business that other consultants rarely offer. Borrell tracks and forecasts advertising, promotions, and digital services spending across all business types for all U.S. market definitions.