A unique database born from crossing Infogroup's Verified Business Database with its Consumer Database to yield 50 million super-profiles of individuals.  By combining information about a person's makeup at home (age, income, investor, credit card trade lines, number of children, home ownership, home equity, etc.) with their makeup at work (owns a small carpet cleaning business with 7 employees; is CEO of a leading private civil engineering firm with 3,800 employees, etc.), you are able to get a much richer understanding of who a person is - including their financial realities, what services they are more or less likely to consider, etc.