Finding and engaging the right customers requires powerful insights. Equifax helps customers understand household economics to target customers through the right channels, with offers that fit their needs and financial capacity. Using proprietary, direct-measured financial and behavioral data that provide a complete picture of consumers’ financial potential, behaviors, and preferences, you can deliver offers that are as personal as they are profitable.

For B2B marketing, Equifax maintains one of the largest collections of commercial hierarchy, contact, and firmographics data. B2bConnectTM from Equifax improves commercial match rates by more than 30% to accurately identify and target commercial businesses.